Finding truth in Website marketing
 | For many years marketers have argued, "What is the value of a commercial along the side of the highway?" It's very hard (or even impossible) to attribute what revenue is generated by that billboard.
Digital Marketing Consultant Now, we argue, "What is the TRUE worth of the display ad that I bought on the XYZ internet site?' Not enough people select display ads, Nevertheless they do make an impact. Historically, Google has been "a last click in" attribution model. Someone could have visted your internet site numerous times from the display ad, or search results, or even a PPC ad, or by way of a link on a blog. However, if you had been to check out your Google Analytics the revenue would simply be related to the past method in which person came to your internet site and converted. So, should they came from a PPC ad you would be capable of seeing revenue and conversions - then determine your net net revenue. BUT, if they click four different PPC ads and then found from a healthy google - the analytics would show low effectiveness of one's PPC campaign but good results through search engines rankings. To complicate the process even more - a lot of the anti-virus programs that the customer could have on the computer will erase the cookies after 28 to 31 days. Therefore, they are like a new customer to Google Analytics if they are in reality a returning customer. Google is now trying to address this by having an enhanced program, using a considerable cost. Omniture also tries to attribute the proper amount of revenue for the different points of contact through the decision making process. I have found an organization that has a very sophisticated process to track the traffic to your website and keep that data for very long amounts of time. Because this product will not rely on cookies to track the consumer, you will see the customers decision process through the entire sales funnel. Do you want to drive BILLIONS in revenue using just a couple million in internet marketing dollars? I can prove that it may be done. Digital Marketing Consultant |
